Executive Leadership


At POPMarket, it's our business to grow your business. Our diverse and talented executive management team is focused on developing innovative solutions to help the fashion industry connect and collaborate like never before.




Joe Shohfi

Chairman and CEO

Co-founder and Co-inventor of GAN's patented technology. He is an innovative entrepreneur with over 30 years of experience in the apparel, retail, and technology industries. His passion is for identifying market opportunities and developing business strategies and products to realize their potential.

Danette Gorman

EVP, Customer Experience

Co-founder and Co-inventor of GAN's patented technology. She brings twenty years of combined product development and fashion technology experience from companies such as Jones Apparel Group, Gerber Technology, GAP, Banana Republic, Nordstrom, and American Eagle Outfitters. Her in-depth understanding of the interactions across the global apparel industry equips her to lead strategic account development and Customer Experience for the company. Danette continues to support the conception of new products for the company.